Astrua 1860, one of the oldest watchmakers in Europe, is located in the heart of Turin, between the First Italian Parliament and the National Library. A key visitor attraction at the entrance to the boutique is an elevator operated with a visible gear mechanism reminiscent of those used in watches. At its historic store, boasting an innovative, modern concept, Astrua presents its contemporary jewellery creations, exquisite leather goods and precious accessories.
In addition to several of the world’s most coveted watch brands, including Rolex, Patek Philippe, Jaeger-LeCoultre, Cartier, Vacheron Constantin, Omega, Panerai, IWC, Hublot, Baume&Mercier, Longines and Montblanc, Maison Astrua 1860 stocks Murano glass by Venini, creations by Chopard, luxury accessories, Edward Green footwear, Amouage fragrances and Pasotti umbrellas.

In the past, the Rocca Boutique in Turin was distinguished by its illustrious clientele, which included patrons like Giuseppe Verdi, Gabriele D’Annunzio and Luigi Pirandello, in addition to Rocca’s close working relationship with the Royal House of Savoy. The historic boutique comprises two floors, four hundred square metres, nine brightly-lit shop windows and top name brands, including Damiani, Rolex, Omega, Breitling, Venini, Salvini, Bulgari, Blancpain, A. Lange & Söhne, Ulysse Nardin, Baume & Mercier, Longines, Bliss and Tissot.
Its spaces, curated down to the last detail, show Rocca’s renewed commitment to Turin and, together, reveal the brand’s revamped image.
The store’s sophisticated, contemporary interior design revolves around the new open-plan laboratory, designed to offer direct contact, and a unique experience in the art of watch manufacturing.